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Once Legos is run by Jack Jiang, known online as Legos, from a private showroom in New York's Financial District. In September 2026, New York Magazine's The Cut profiled him in “The Chrome Hearts Hustle”, reporting that he moves more than $20 million worth of product a year.

In the press

The Cut (New York Magazine) · September 30, 2026

The Chrome Hearts Hustle

Ezra Marcus's feature for New York Magazine's Men's Style issue profiles Jack Jiang, known on TikTok as Legos, and his showroom in the Financial District, reporting that he moves more than $20 million worth of product a year and started out flipping sneakers in middle school.

Read on The Cut →

Videos about Legos

Inside The Chrome Hearts Hustle

New York Magazine · October 5, 2026 · plays on YouTube

New York Magazine's video for the feature: Jack Jiang takes them through some of the priciest pieces in his shop.

I Investigated A 19 Year Old Self-Made Million-Dollar Showroom – How Is This Even Possible?

Superline · May 24, 2026

A full tour of the showroom: Chrome Hearts jeans, custom pieces, the beanbag chair and working with Odell Beckham Jr.

Big package negotiation with Legos! Bought a rare factory piece. Had to double check it was GOOD

Moses The Jeweler · March 20, 2025

Moses The Jeweler negotiates a package deal with Legos for a rare factory piece.

$10,000,000 CHROME HEARTS SHOWROOM

Heat Archive · June 4, 2026

Heat Archive walks through the Legos showroom.

IS @legosssssssssss THE TOP CHROME HEARTS SELLER IN THE WORLD?! 👀

Private Selection · July 13, 2026

Private Selection asks whether Legos is the top Chrome Hearts seller in the world.

We Diced Rolled LegosKicks for Chrome Heart Jeans!

HŸP Miami · December 22, 2025

HŸP Miami, calling Legos one of the biggest Chrome Hearts resellers, dice-rolls him for a pair of Chrome Hearts jeans worth $20,000.

How Can This 19 Year Old Afford My $550,000 Ferarri!? | Day In The Life Of A LUXURY Car Dealer

George J Saliba · April 8, 2026

Luxury car dealer George J Saliba has Legos in to look at Ferraris.

From our channel

Deals, sourcing trips and showroom visits on YouTube.

I'm 19 & This Is How I Make Millions Buying Chrome Hearts | First Vlog

Jack Jiang · July 23, 2026

Three days sourcing Chrome Hearts around Los Angeles.

Moses The Jeweler sells me his personal Crazy Chrome hearts items😳 Who won the deal?

Jack Jiang · July 5, 2026

Buying Moses The Jeweler's personal Chrome Hearts pieces.

Crazy pendant bought for $27,000 is worth $70,000 today🫪 Gold scrap is like $10k

Jack Jiang · October 10, 2026

What a Chrome Hearts gold pendant is worth today.

buying out OBJ’s Chrome Heart closet😳

Jack Jiang · July 17, 2026

Buying Odell Beckham Jr.'s Chrome Hearts.

Bought Bhad Bhabies $400k bean bags😳

Jack Jiang · July 7, 2026

The Chrome Hearts beanbag chairs bought from Bhad Bhabie.

Ocky way comes and checks out a bunch of chrome heart crazy expensive stuff

Jack Jiang · July 3, 2026

The Ocky Way visits the showroom.

Rappers renting Chrome hearts😳 Is that cool?

Jack Jiang · July 6, 2026

On rappers renting Chrome Hearts.

He said he wouldn’t sell his FIRST EVER chrome jean until he heard my price😳

Jack Jiang · July 9, 2026

Buying a collector's first-ever pair of Chrome Hearts jeans.

Crazy throw back when I bought an AP and Traded Chrome Hearts Jeans for it😳

Jack Jiang · July 4, 2026

Trading Chrome Hearts jeans for an Audemars Piguet.

🇮🇹 Italian superstar rapper Sfera Ebbasta paid $14,000 for a $150,000 chrome jean.

Legossssssss · June 7, 2026

Sfera Ebbasta at the showroom.

Press and creator requests: Contact. Shop the pieces: the vault or the NYC Showroom.